For years, cable subscribers have complained about overpriced packages stuffed with channels they never watch. Now, Charter Communications is betting big on a new approach—one that fuses traditional pay-TV with the streaming revolution.

After its groundbreaking 2023 deal with Disney, which brought Disney+ and ESPN+ to select Spectrum subscribers at no extra charge, Charter is doubling down on the strategy. The company has now inked agreements with AMC Networks, Warner Bros. Discovery, and Paramount to integrate their streaming services into cable bundles, offering more value while keeping customers hooked on its ecosystem.

“In recent years, video packages have become increasingly inflexible, forcing customers to pay for programming they don’t want or can’t afford as top content moves to streaming apps,” said Tom Montemagno, Charter’s EVP of programming acquisition. “This shift in the ecosystem, combined with changing consumer preferences, highlighted the need for a new approach to the video distribution model that prioritizes customer choice and value.”

While exact details of the deals remain undisclosed, the move signals a significant transformation in the pay-TV industry. With streaming platforms struggling to reach profitability and cable providers fighting subscriber losses, this hybrid model could be the key to revitalizing both sectors.

David Zaslav, CEO of Warner Bros. Discovery, and Kim Kelleher, CCO of AMC Networks, are among the media executives betting on this revamped distribution model. Charter’s strategy may serve as a blueprint for the industry, merging the best of linear television with the flexibility of streaming.

As traditional TV and streaming continue to merge, Charter’s experiment with bundled streaming could be a game-changer. Whether it’s enough to stop cord-cutting remains to be seen, but for now, it’s a bold step toward the future of media consumption.