Josephine Skriver: Redefining Modern Supermodel Status Through Authenticity And Advocacy

How a Danish supermodel built a global career by pairing runway success with purpose and visibility
June 18, 2024
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Josephine Skriver belongs to a generation of models who have transformed fashion from a closed industry into a global platform for expression, inclusion and change. More than a familiar face on the runway, Skriver has built a career defined by intention — one where modelling, advocacy and self-representation are deeply intertwined.

Born in Copenhagen in 1993, Skriver grew up in a household that challenged traditional norms from the very beginning. She was conceived through IVF and raised by two mothers, a fact she has spoken about openly throughout her career. This upbringing shaped her worldview early on, instilling values of openness, empathy and self-acceptance long before those conversations became mainstream in fashion.

Skriver’s entry into modelling was serendipitous. She was discovered as a teenager and quickly gained attention for her striking features — icy blue eyes, sculpted cheekbones and a poised presence that translated effortlessly across editorial and runway work. But what set her apart was not just her look; it was her composure and clarity about who she was.

She signed with international agencies early and began booking major fashion shows at a rapid pace. Within a few seasons, she was walking for some of the most prestigious fashion houses in the world, appearing in high-profile campaigns and editorials that cemented her status as a rising star.

Skriver’s runway career reads like a catalogue of modern fashion history. She has walked for leading luxury brands across Paris, Milan, London and New York, becoming known for her versatility — equally comfortable in high-concept couture and minimalist ready-to-wear collections.

Her ability to adapt to different designers’ visions made her a favourite among casting directors and creative teams. Whether embodying sharp tailoring or ethereal femininity, Skriver brought a grounded confidence that elevated the clothes rather than overshadowed them.

This adaptability translated seamlessly into editorial work. She became a regular presence in major fashion magazines, fronting covers and fashion stories that showcased both strength and softness — a duality that would become central to her personal brand.

One of the defining chapters of Skriver’s career was her long-standing relationship with Victoria’s Secret. She made her debut in the brand’s annual fashion show in her early twenties and was later named an Angel — a role that brought her global visibility and mainstream recognition.

At a time when the industry was beginning to question narrow beauty standards, Skriver used her platform thoughtfully. While embracing the glamour and opportunity that came with the role, she also engaged in conversations about body image, mental health and inclusivity. Her presence helped bridge the gap between traditional fashion ideals and a more progressive future.

What truly distinguishes Skriver is her commitment to advocacy. As the child of same-sex parents, she has been a vocal supporter of LGBTQ+ rights, using her public profile to challenge stigma and promote understanding. She has spoken candidly about the importance of representation — not as a trend, but as a necessity for societal progress.

Rather than positioning activism as separate from her career, Skriver integrates it seamlessly. She frequently collaborates with organisations supporting LGBTQ+ youth, reproductive rights and mental health awareness, reinforcing the idea that fashion figures can be agents of meaningful change.

Her openness has resonated with audiences worldwide, particularly young people navigating identity in a highly visible, often judgmental digital culture. Skriver’s message is consistent: authenticity is not a liability — it’s a strength.

In an age where social media shapes public perception, Skriver has cultivated a presence that feels both aspirational and accessible. She shares glimpses of her professional life alongside moments of vulnerability — discussing self-confidence, anxiety and personal growth without polish or pretense.

This balance has made her relatable in a way few supermodels of previous generations could be. She doesn’t present perfection; she presents honesty. That transparency has helped redefine what modern beauty looks like — less about flawlessness, more about self-acceptance.

As her career has evolved, Skriver has expanded beyond traditional modelling. She has collaborated on fitness initiatives, wellness projects and fashion partnerships that reflect her interests in holistic health and sustainable living. These ventures are carefully chosen, aligning with her values rather than chasing visibility alone.

Her approach mirrors a broader shift in the fashion industry, where models increasingly act as creative directors of their own careers. Skriver’s choices suggest longevity — a career designed to grow and adapt rather than peak and fade.

Despite her high-profile career, Skriver places strong emphasis on personal balance. She often speaks about the importance of mental well-being, supportive relationships and maintaining perspective in an industry known for pressure and comparison.

Her long-term relationship and later marriage to musician Alexander DeLeon has been another visible aspect of her life, reflecting partnership rooted in mutual support rather than spectacle. Together, they represent a modern power couple grounded in creativity and authenticity.

Josephine Skriver’s impact extends beyond runway counts and magazine covers. She represents a turning point in fashion — where beauty is no longer detached from values, and where visibility comes with responsibility.

Her career challenges outdated narratives about what a supermodel should be. She is glamorous without being distant, influential without being performative, and successful without sacrificing integrity.

As fashion continues to evolve, Skriver stands as proof that longevity now belongs to those who are not only visually compelling, but emotionally intelligent and socially aware.

With years of influence still ahead of her, Skriver’s trajectory suggests a future that extends well beyond modelling. Whether through activism, creative entrepreneurship or mentorship, her voice remains relevant in conversations about identity, inclusion and modern femininity.

In an industry often accused of superficiality, Josephine Skriver has carved out something deeper — a career built on presence, purpose and the quiet confidence of someone who knows exactly who she is.

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