It’s no surprise that Longines chose to announce its newest ambassador on Valentine’s Day; after all, Henry Cavill is a man many have long had romantic thoughts about. The British actor was officially revealed as Longines’ latest Ambassador of Elegance today. As the title suggests, Longines seeks individuals who embody the same ineffable elegance—both personally and professionally—as their timepieces. Cavill joins a distinguished group of ambassadors, including Jennifer Lawrence, Barbara Palvin, and Kate Winslet.

“What draws me to Longines is their understated elegance. True quality doesn’t need to announce itself,” Cavill shares. “It’s evident in every detail and action. This is a philosophy, supported by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”

Though Cavill is best known for his roles in blockbuster films like Superman and The Man from UNCLE (where he starred alongside Swedish actress Alicia Vikander), his passion for craft and precision became widely evident in 2020. A series of videos showcasing him meticulously building his own PC captured the internet's attention. Clearly, this is a man who appreciates well-crafted items, such as the timeless Flagship Heritage watch he wears in his first photos as an ambassador.

Longines’ CEO, Matthias Breschan, explains why Cavill is a perfect fit for this role. “In Henry, we recognize a true alignment with our brand’s values. His sophistication, genuine warmth, and multifaceted personality reflect what elegance means today,” he says. “Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that make him a natural embodiment of the Longines spirit.”